Oyster restructures to provide agile and expert collaboration


Spring is a time for renewal at Oyster Healthcare Communications as the consultancy restructures to offer a more agile and expert service to healthcare with individual client needs at the heart of the offering.

Oyster is moving from a traditional structure to a collective of consultants working independently under the Oyster brand, informed by our advisory panel of key opinion leaders and expert patients.

Freed from the constraints of a traditional employee structure, the Oyster team will each be able to develop their own areas of expertise inside and outside the Oyster shell enriching the experience and knowledge they bring to clients.

“We are really excited by the new structure,” said Oyster’s Sophie Randall. “It will allow a great deal of flexibility and provide a depth of experience and expertise to clients who will have access to the right consultant at the right time, appropriate to their needs.

“For existing clients the transition will be seamless – the same team will continue to deliver outstanding service and projects to make the complex clear in chronic conditions.

“Our expert advisors on the Ozone Panel mean we have a standing cross-therapy advisory board to draw on too. We believe fundamentally that co-creation with healthcare professionals and patients is the key to successful programmes and campaigns.”

“The traditional agency structure has reached its use-by-date. With multiple communication channels available different projects require very specific skill sets, our new structure makes us both agile and expert to meet these new challenges.”

The new structure will also see a new home for the consultancy. From 1 June Oyster will be based at Lemonade Studios, 7th Floor, Vantage Point, Brighton, BN1 4GW.


Oyster’s collaborators

Sophie Randall, Editorial Director, Strategic Communications Consultant, Expert in Patient Support Programmes and Behaviour Change. Decades of experience in facilitating working partnerships between industry, professional societies and advocacy groups and building communities within therapy areas.

Amanda Barrell, Senior Journalist, copywriter, editor and social media expert. Extensive experience of working with steering groups of HCPs and expert patients to deliver quality audience appropriate materials across printed and digital platforms

Emily Wilkinson, highly creative, Art Director and with a passion for print, typography, infographic and illustration but equally competent in digital platforms.

Jennifer Booth, web and graphic Design Expert specialising in website, app and email production, social media, SEO, infographics, branding, page layout, UX and just good design.

Jackie Wills, master story teller, senior journalist, poet and author. Jackie can write for any audience and unlocks stories in others. Jackie delivers tailored creative workshops for everyone from senior executives to children with long term conditions.

Hayley Lee, PR and marcoms strategist. With over 25 years in the PR industry, Hayley’s diverse experience has seen her work in sectors ranging from financial and food, through to holidays and hair. Creative campaigns, integrated ideas, productive promotions and magnificent media messaging are her forte.

Jane Martin is a psychologist and psychotherapist, facilitator, NLP practitioner and coach. Her understanding of how we function as humans enables her to develop programmes for healthcare professionals and organisational clients, which are practical, underpinned by a strong scientific rationale and create lasting change.


Members of the Ozone advisory panel include

Nicki Able, Lecturer practitioner in MS, Birmingham University

Trishna Bharadia, MS ambassador and campaigner

Andy Broomhead, Diabetes UK council of people living with diabetes

Fiona Fry, Chair, British Association for the study of the liver Nurse forum

Richard Gardner, Chief Executive, British Society of Gastroentrology

Partha Kar, Associate clinical director of diabetes at NHS England

Alison Leary, Professor of healthcare and workforce modelling, London South Bank University

Miranda Olding, MS specialist nurse, MS Trust ‘Super Nurse’

Debbie Quinn, Queens nurse, former CQC special advisor

Published on: April 12, 2017