Design, when used effectively, should simplify not disguise the information that it seeks to convey. At Oyster, we never choose style over substance because meeting the needs of our readers goes beyond the words and images we use.
Many people living with MS or diabetes, for example, develop problems with their eyesight, so careful decisions about typefaces, layout, colour and paper make a real difference to the accessibility of our materials.
Good, clear, considered design combined with high-quality editorial is what sets us apart, and supports us in our mission to make the complex clear.
Oyster’s tips for a clear design:
Next blog, next month: layout, colour, signposting and falling in gutters.
Published on: January 23, 2017